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The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can …

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Reddit Launches New Effort to Help Prevent Suicide

Reddit has partnered with Crisis Text Line in an effort to help people who are considering self-harm or suicide. The partnership means that Reddit users who are contemplating self-harming or taking their own life will be put in touch with trained counselors. Suicidal People Seek Help From Strangers Mental health …

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The 5 Best Android Apps to Reduce Image Size

Practically everyone nowadays uses their phone or tablet to take and store photographs. They are a very useful tool to share your images quickly via social media and messaging apps. Sometimes, an image may be too large to share. You may even wish to only share part of a picture …

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