If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day.
Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And, of course, each option has its variations, its pros and cons and its emerging best practices.
Today at our SMX West conference in San Jose, Marketing Land editor-in-chief Ginny Marvin unveils a new resource to help you get a handle on this rapidly-growing space — the Periodic Table of Digital Commerce Marketing.
In the same way our other periodic tables make sense of SEO, paid search and email deliverability and optimization, this fantastic resource pulls together and organizes an astonishing amount of information. Plus, it’s darned good looking and makes for handsome wall decor.